report
Our expert team is ready to help you understand how Oxford DataPlan can transform your data strategy.
Digital ad spend is holding but leadership is narrowing.
Our latest Q1 update and Q2 forecast breaks down:
- Budgets concentrating into “must-buy” platforms
- AI sustaining performance spend
- Retail media and CTV taking share
This is a dispersion market. The key question is: who captures the next dollar?
Built on daily data and forward budgets, our forecasts give a real-time read on platform trajectories.
Access the full report now!
Makay Redd
Head of Product Intelligence